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today after already being launched in 19 countries including Canada, Colombia, Canada and Thailand. This Is How Facebook Dating Works. Facebook Dating is launching in the U.S.
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on September 5. NurPhoto via Getty Images. Facebook connects billions of people across the world. Now, it’s helping them hook up and (potentially) meet the love of their lives. The social media giant begins rolling out its new dating service—Facebook Dating—Thursday in the United States after launching last year in 19 countries, including Argentina, Canada, Chile, Mexico, Peru, Singapore, Thailand and Vietnam. Facebook announced the new dating service at its 2018 F8 developer conference and says the service will recommend potential matches based on Facebook activity to users who opt in and choose to create a dating profile. The service relies on dating preferences, mutual friends, groups and events attended on Facebook to pair potential matches. It’s also free to use. With the launch of this feature, Facebook thrusts itself into the $3 billion dating industry with stiff competition from apps such as OKCupid, Tinder and Bumble. Shares of Match Group (MTCH), which owns Tinder and OKCupid, fell as much as 6% on Thursday. The stock previously dropped more than 15% on the day Facebook announced the dating feature. Facebook enters the fray with the unique advantage of being able to tap into its estimated 221 million U.S. users. A Pew Research study found that seven in ten U.S. adults use Facebook, meaning the potential user base at launch is gigantic. By comparison, Tinder has only 3.8 million users. Another Pew Research study found that only about half of U.S. teens (51%) use the main Facebook app. This dating feature is available only to users 18 years and older, so it likely won’t help boost Facebook’s declining popularity among teens. A New Clubhouse Feature Aims To Increase Small, Private Chats—And Deeper Engagement. Facebook Admits It Reported Faulty Numbers To Advertisers, Blames Apple. AOC’s ‘Tax The Rich Dress’ – Ultimate Fashion Statement Or Display Of Hypocrisy. For now, the service is only available on mobile and doesn’t require any extra downloads. It’s built directly into the main Facebook app.
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